Rede de luxo Aman lança marca acessível de hotéis para 2022

A Aman, conhecida por seus resorts de luxo ultra-exclusivos em locais exóticos como Butão, Laos e Sri Lanka, mas a empresa acaba de anunciar planos de lançar uma nova marca, mais acessível, chamada Janu, em 2022. O nome Janu significa “alma” em sânscrito (aman significa “paz”) ​​e o ethos por trás disso será reacender a interação dos hóspedes com o próximo e o mundo ao seu redor por meio de uma vibração energética que promove o propósito e a conexão interna. 

Segundo o presidente e CEO da Aman, Vladislav Doronin, “a sobreposição entre a Aman e sua nova irmã é mutuamente benéfica, com a sociedade moderna e acelerada de hoje, que viu a conexão e a comunicação humana redefinidas pelo mundo digital, queríamos criar uma nova marca de hotel com alma e com o objetivo de iniciar a interação humana novamente.”

Para esse fim, as propriedades da Janu terão espaços sociais dinâmicos e polivalentes, que incluem uma mistura de áreas de lounge, bares e restaurantes. O programa de culinária será conduzido por “uma cultura de inovação”, com conceitos orientados a tendências, como fermentação e cozimento a baixa temperatura, ocupando o centro do palco, além de cozinhas abertas e áreas de balcão interativas, todas destinadas a “energizar os sentidos”.

Como os outros, o Janu deverá ser menos caro do que os hotéis mais refinados da Aman. Mas como as tarifas dos quartos luxuosos da empresa começam em torno de US$ 1.500, não está claro o quão acessível o Janu será para a grande maioria dos consumidores. Ainda assim, se você deseja se reconectar com outros companheiros de viagem pelo preço de US$ 1.000 por noite, talvez essa seja a nova marca de hotel para você.

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