Por causa do coronavírus, o São Paulo Fashion Week foi cancelado

O São Paulo Fashion Week decidiu cancelar o evento que estava previsto para abril, diante do crescente número de casos de coronavírus, doença que está afetando pessoas por todo o mundo. Em nota, o SPFW anunciou que a medida é preventiva, com o objetivo preservar a saúde dos envolvidos, mas que a temporada de desfiles em outubro segue mantida no calendário de moda. 

Em comunicado oficial, divulgado no dia 12 de março, o São Paulo Fashion Week anunciou que a próxima edição do evento, prevista para abril, está cancelada. A medida foi tomada após a nova classificação de pandemia do coronavírus (COVID-19), que está se alastrando com rapidez ao redor do mundo e afetando diversos setores – incluindo a moda. A doença também já afetou famosos internacionais, como Tom Hanks, e brasileiros, como a influencer Gabriela Pugliesi e o cantor Di Ferrero, diagnosticados recentemente com o vírus.

Leia a nota: “Em função da nova classificação de pandemia do coronavírus (COVID-19), o São Paulo Fashion Week comunica o cancelamento dos desfiles previstos de 24 a 28 de abril. Diante do cenário atípico e visando preservar a saúde e bem estar de todos, a programação do Festival SPFW+ e a conferência internacional anunciada para o dia 27 de abril serão replanejadas”, diz o comunicado oficial.

A boa notícia é que, de acordo com a nota, os desfiles do segundo semestre, programados para meados de outubro, seguem mantidos até o momento. Este ano, inclusive, o evento comemora 25 anos, com a proposta de celebrar a criatividade e de ser mais que um evento de moda. Com o crescente número de casos de coronavírus em diferentes países, outros eventos e apresentações internacionais também precisaram ser cancelados e replanejados, para evitar novos registros da doença.

Em virtude do coronavírus, grifes internacionais precisaram tomar atitudes preventivas em relação aos desfiles e apresentações pelo mundo. A Prada cancelou seu desfile Resort que aconteceria em Tóquio, em maio, seguida pela Gucci, Chanel e Ralph Lauren. Além de cancelar o desfile cruise, em Dubai, a Giorgio Armani exibiu online sua coleção de inverno na Semana de Moda de Milão. Todos esses cancelamentos, incluindo o do SPFW, mostram o impacto do coronavírus na indústria da moda, afetando as relações de negócios a nível global, em especial na China, onde a doença teve início e que representa um dos mais lucrativos mercado de moda atualmente. Algumas marcas, como Dolce & Gabbana, estão ajudando no financiamento de estudos e pesquisas sobre a doença.

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