Sérgio Mattos: o mundo da moda em tempos de coronavírus

O mundo inteiro foi pego de surpresa com o novo coronavírus. O COVID-19 tem causado mortes mundo afora, principalmente na Itália, e tem afetado o mundo da moda de forma certeira. Decretada pela Organização Mundial de Saúde como pandemia global, muitas semanas de moda foram adiadas, inclusive a São Paulo Fashion Week, que aconteceria em abril. 

A questão é que o mundo fashion está todo voltado para a prevenção. Todas as agências estão fazendo home office e muitos trabalhos sendo cancelados. O que temos que fazer é adiar tudo e ver como vai ficar a situação.

A minha própria agência está  trabalhando em esquema de home office, no Rio de Janeiro, e acredito que o prejuízo vai ser grande. Porém, a saúde de todos deve ser preservada. Estamos trabalhando como podemos, fazendo vídeocasting. Modelos brasileiras do mercado internacional também estão voltando para suas casas, para que fiquem em segurança.

O principal agora é conscientizar os modelos, a maioria muito jovens, que devem evitar aglomerações. Estamos falando com os modelos que a situação é muito grave. Todos os adolescentes querem ir para a praia e festas, é claro, pois mesmo que não seja grave para eles, o vírus pode causar muitas mortes em pessoas mais idosas e imunodeprimidas. Por isso, todos têm que ficar em casa neste momento.

Porém, mesmo com tudo isso, muitas marcas têm ajudado no combate ao vírus. A Louis Vuitton, por exemplo, está produzindo álcool gel para distribuição em hospitais. Se as grifes podem ajudar, têm a possibilidade de fazer doações, eu concordo. É uma obrigação esse tipo de atitude, pois é uma situação sem precedentes que estamos passando. O coronavírus está se alastrando muito rápido. Todo mundo tem que pensar em como pode ajudar da melhor maneira possível!

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