Bvulgari transforma produção de perfume em álcool-gel

Depois de anunciar uma doação ao Hospital Spallanzani, em Milão para adquirir um novo microscópio 3D de alta definição de última geração que ajudaria na pesquisa contra o coronavírus, a Bvlgari anunciou mais uma contribuição ao combate da doença. Assim como outras marcas de luxo, a joalheria italiana vai transformar sua produção de perfumes em álcool-gel. 

 

A marca decidiu fabricar junto com seu parceiro de fragrâncias de longa data, ICR (Industrie Cosmetiche Riunite, Lodi), centenas de milhares de frascos álcool-gel em garrafas recicláveis de 75 ml para as mãos – a serem fornecidos prioritariamente a todas as instalações médicas italiana através da Protezione Civile (Departamento de Proteção Civil Italiana): “Acredito que como principal agente econômico e um símbolo para Itália, a Bvlgari tem a responsabilidade de contribuir com o esforço nacional para prevenir, combater e erradicar o Covid-19. Graças à nossa expertise em fragrâncias, foi possível desenvolver junto com o ICR um gel de limpeza de mãos com ação desinfetante, que será fabricado em nossa fábrica de Lodi que produz nossos perfumes de alta qualidade e comodidades de hotelaria. Cientes da situação difícil que enfrentamos, acreditamos que é nosso dever contribuir com nosso know-how e instalações de produção. Agradecemos ao Departamento de Proteção Civil italiano que cuidará da coleta e distribuição”, afirma Jean-Christophe Babin, CEO da Bulgari, em comunicado feito à imprensa. 

 

“Como um instituto de pesquisa e tratamento científico, com abrangência nacional e internacional” – diz Marta Branca, Diretora Geral da Spallanzani, “trabalhar na pesquisa não significa apenas reagir à emergência, mas, acima de tudo, apoiar a esperança de encontrar tratamentos e vacinas para essa infecção e outras doenças infecciosas graves. O apoio da Bvlgari significa ter a percepção real de uma colaboração estável e duradoura”.

Luxo no combate à Covid-19

A Bvlgari faz parte do Grupo LVMH, líder mundial em produtos de luxo e varejo, que anunciou na semana passada um apoio semelhante às autoridades francesas de saúde, fabricando em seus laboratórios de perfumaria e cosméticos (Dior, Guerlain, Givenchy) cerca de 50 toneladas por semana de álcool gel distribuídos generosamente pelos hospitais franceses. O grupo também encomendou uma quantidade significativa de máscaras de um fornecedor chinês. Os primeiros 10 milhões de máscaras serão entregues na França nesta semana. O grupo também está trabalhando no envio milhões de máscaras para a Itália e Espanha.  Além do grupo LVMH, outras marcas de luxo embarcaram na ajuda para combater a doença. A Giorgio Armani foi uma das primeiras etiquetas a anunciar apoio, com doação de 1,25 milhão de euros para hospitais, pesquisa e defesa civil italiana. Donatella Versace e a filha também doaram 200 mil dólares para UTI do hospital San Raffaelle, em Milão, além de quase 150 mil dólares para a Cruz Vermelha da China. 

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