Salões de beleza criam vouchers para sobreviver a quarentena

Depois da onda de bares e restaurantes que recorreram à venda de vouchers, chegou a hora do setor de beleza e bem-estar apostar nos cupons como forma de gerar fluxo de caixa durante o período de isolamento social imposto pelo novo coronavírus. Sem outras alternativas, já que dependem de seus espaços físicos e do contato pessoal para funcionar, eles contam com a fidelidade dos clientes para não deixar o negócio morrer e os funcionários sem renda.

A L’Oréal Produtos Profissionais, em parceria com a Trinks (plataforma de gestão de salões de beleza) e a fintech Stone, lançou esta semana a campanha Beleza Amiga. No site, os clientes podem procurar os seus salões favoritos e comprar vouchers no valor de R$ 50, que serão revertidos em serviços prestados após o fim da quarentena.

Os valores serão repassados aos negócios integralmente, segundo a L’Oréal. Como recompensa, quem apoiar também ganha um cupom de desconto de R$ 50 para comprar produtos das marcas L’Oréal Professionnel, Kérastase e Redken. As inscrições dos empreendimentos podem ser feitas pelo e-mail do projeto (faleconosco@belezaamiga.com.br).

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