Grandes marcas como Rolex e Chanel anunciam saída da Baselworld e estabelecem novo evento relojoeiro

Em um movimento sem precedentes, cinco grandes marcas de relógios se uniram para anunciar sua saída da Baselworld 2021. Rolex, Patek Philippe, Chanel, Chopard e Tudor, marca-irmã da Rolex, juntas anunciaram planos de sair da Baselworld –até agora a maior exposição de relógios do mundo– no próximo ano. O comunicado (divulgado pela Rolex) não surpreende –visto que cartas abertas sobre os planos da feira e reembolsos por parte da organização, entre outras coisas, foram recorrentes na semana passada.

O que é intrigante, no entanto, é o fato de que Rolex, Patek, Chopard e outras grandes marcas estão trabalhando com a Fondation de la Haute Horlogerie (Fundação de Alta Relojoaria; FHH, na sigla em francês) para criar um novo evento em abril de 2021 para varejistas, imprensa e colecionadores. Essa feira poderá estar ligada à exibição da Watches & Wonders, programada para ocorrer durante o mesmo período. De acordo com o comunicado divulgado em conjunto pelas marcas, outras empresas também podem participar desta exposição. A FHH ainda não divulgou o anúncio formal dos planos.

A FHH é o grupo que organiza o que, até este ano, foi conhecido como Salon International de la Haute Horlogerie (Salão Internacional da Alta Relojoaria; SIHH, na sigla em francês). Este ano, o evento foi renomeado para Watches & Wonders, que aconteceria neste mês, mas foi cancelado devido à Covid-19. A SIHH era considerada a exposição mais prestigiada, com todo o Grupo Richemont se exibindo lá, juntamente com as principais marcas independentes.

Da mesma forma, a Baselworld, que estava programada para começar em 29 de abril, também foi cancelada devido à pandemia. Houve uma grande disputa entre o MCH Group, que administra a feira, e as grandes marcas, chegando a envolver políticas de reembolso para o evento cancelado de 2020. O chefe do Comitê de Expositores do evento, Hubert du Plessix, também executivo da Rolex, escreveu uma carta na semana passada pedindo um estorno a ser emitido aos expositores e indicando que, caso contrário, “tememos que este seja o fim, puro e simples, da Baselworld. ”

Aparentemente, a administração da feira também optou por reagendar o evento para janeiro de 2021 sem perguntar aos expositores. As datas estão em conflito com uma série de outras exposições de joias e relógios em todo o mundo.

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