Leilões de alta-joalheria têm aumento e vendas acumulam R$ 31 milhões. Entenda:

Enquanto muita gente vem perdendo o emprego ou tendo seu salário cortado por conta da crise econômica gerada pelo coronavírus, o 1% parece estar gastando centenas de milhares de dólares em diamantes e pedras preciosas para aplacar o tédio da quarentena. Pelo menos é o que sugere uma matéria publicada pela revista Bloomberg nesta semana. 

Segundo a publicação, o isolamento social fez com que grandes casas de leilão de luxo tivessem que adotar o modelo online, o que afetaria principalmente a divisão de joias. Mas, diferente do que se imaginava, o modelo de e-auction não afetou negativamente as vendas de jóias colecionáveis – na verdade, as pessoas estão gastando mais dinheiro do que antes. Com as quatro vendas que fez ao longo de março e abril, a Sotheby’s estimou que geraria, no máximo, US$ 5,7 milhões. Mas, de fato, a casa de leilões acabou arrecadando US$ 6,1 milhões (mais de R$33 milhões), um aumento de mais de 7%. “O que descobrimos é que qualquer coisa de boa qualidade está se saindo bem”, disse Catharine Becket, especialista em alta joalheria da Sotheby’s em Nova York. “Com certeza nos saímos melhor do que dois meses atrás”, avaliou. 

A aparente motivação por trás dessas compras de luxo? Sem poder exibir suas joias ostensivas a qualquer pessoa fora dos limites de suas casas, os ricos estariam “vestindo grandes diamantes dentro de casa” e comprando para se sentirem melhor. “Os clientes estão confinados em casa e, de um modo geral, levando vidas relativamente tristes”, continuou Becket. “Todo mundo está esperando que isso acabe, e suponho que saber que uma joia de um milhão de dólares esteja esperando por você seja um uma motivação para quando as coisas retornam ao normal”.

A casa de leilões aguarda mais uma prova de quão entediados – ou ricos – ainda estão seus clientes: nesta semana, há o leilão online de um bracelete de diamantes da Cartier da década de 1930. A peça, feita de esmeraldas, rubis e diamantes faz parte da coleção Tutti Frutti – de onde veio também uma das peças best-seller da Sotheby’s. Em 2014, a casa de leilões vendeu um bracelete da mesma linha por US$2,165,000. A Sotheby’s estima que a venda da peça desta semana ficará entre US$ 600.000 e US$ 800.000 (R$ 3,2 milhões a quase R$ 4,35 milhões) mas, observando as tendências recentes, pode facilmente chegar a mais de 1 milhão de dólares (mais de R$ 5,4 milhões).

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