Em meio à crise mundial decorrente das consequências da Covid-19 e do
isolamento social, diversos segmentos do mercado têm sofrido para se adaptar e
tentar sobreviver ao momento conturbado. As clínicas e outros negócios de estética
estão nesse meio, já que a medida de proteção para evitar a contaminação do vírus
recomenda que esse tipo de empresa deve permanecer com as portas fechadas.
Uma das afetadas por essa situação foi a fisioterapeuta dermatofuncional Camila
Katsuragi. A profissional, que é dona de uma clínica de estética que leva seu nome,
precisou fechar as portas por tempo indeterminado. “Nesse momento, o mais
importante é pensar na saúde de todos. Qualquer serviço de estética que esteja
mantendo as atividades está desrespeitando o decreto e as orientações médicas”,
afirma.
Para lidar com esse momento, a fisioterapeuta viu na plataformas digitais a solução
para conseguir manter o seu negócio e auxiliar outras pessoas que estão passando
pela mesma situação. “As redes sociais sempre foram úteis para manter contato
com clientes e outros profissionais. É uma ferramenta democrática, acessível e que
nos permite passar por esse momento juntos e respeitando as orientações
médicas”, diz.
Camila decidiu usar o poder das redes sociais para compartilhar um pouco do seu
conhecimento e ajudar quem está passando pelo isolamento social a minimizar os
impactos mentais e físicos dessa fase. “Nesse momento de quarentena, eu montei
uma programação de transmissões ao vivo e posts. Dessa forma, eu consigo
compartilhar dicas de cuidado com a beleza em casa, alimentação para se manter
saudável e com a imunidade em dia. Também passo dicas de exercícios físicos
simples para que a pessoa possa se exercitar com o que estiver disponível por
perto”, diz.
Além disso, a profissional também fala de outros assuntos. “Esse é o momento de
nos unirmos. Por isso, profissionais de outros segmentos também são bem-vindos
para compartilhar conhecimento comigo durante as lives”, enfatiza.
Cursos online
E, como forma de se manter atualizada e continuar empreendendo, Camila montou
uma grade de cursos online para passar conhecimento a outras profissionais. “Essa
também é um opção de negócio para investir durante a quarentena. Muitas pessoas
querem aprender mais para voltarem do isolamento com mais conhecimento.
Portanto, a opção de cursos é uma boa alternativa para todos os lados”, completa.
Fonte: Camila Katsuragi, Fisioterapeuta há 17 anos, pela Univap, em SP.
Especialista em Fisioterapia Dermatofuncional pela Universidade Gama Filho.
Pós-graduada em Fisiologia do Exercício. Pós-graduanda no Instituto Lair Ribeiro,
em Adequação Nutricional e Manutenção da Homeostase.
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