Clínicas de estética se adaptam para lidar com a crise

Em meio à crise mundial decorrente das consequências da Covid-19 e do

isolamento social, diversos segmentos do mercado têm sofrido para se adaptar e

tentar sobreviver ao momento conturbado. As clínicas e outros negócios de estética

estão nesse meio, já que a medida de proteção para evitar a contaminação do vírus

recomenda que esse tipo de empresa deve permanecer com as portas fechadas.

Uma das afetadas por essa situação foi a fisioterapeuta dermatofuncional Camila

Katsuragi. A profissional, que é dona de uma clínica de estética que leva seu nome,

precisou fechar as portas por tempo indeterminado. “Nesse momento, o mais

importante é pensar na saúde de todos. Qualquer serviço de estética que esteja

mantendo as atividades está desrespeitando o decreto e as orientações médicas”,

afirma.

Para lidar com esse momento, a fisioterapeuta viu na plataformas digitais a solução

para conseguir manter o seu negócio e auxiliar outras pessoas que estão passando

pela mesma situação. “As redes sociais sempre foram úteis para manter contato

com clientes e outros profissionais. É uma ferramenta democrática, acessível e que

nos permite passar por esse momento juntos e respeitando as orientações

médicas”, diz.

Camila decidiu usar o poder das redes sociais para compartilhar um pouco do seu

conhecimento e ajudar quem está passando pelo isolamento social a minimizar os

impactos mentais e físicos dessa fase. “Nesse momento de quarentena, eu montei

uma programação de transmissões ao vivo e posts. Dessa forma, eu consigo

compartilhar dicas de cuidado com a beleza em casa, alimentação para se manter

saudável e com a imunidade em dia. Também passo dicas de exercícios físicos

simples para que a pessoa possa se exercitar com o que estiver disponível por

perto”, diz.

Além disso, a profissional também fala de outros assuntos. “Esse é o momento de

nos unirmos. Por isso, profissionais de outros segmentos também são bem-vindos

para compartilhar conhecimento comigo durante as lives”, enfatiza.

Cursos online

E, como forma de se manter atualizada e continuar empreendendo, Camila montou

uma grade de cursos online para passar conhecimento a outras profissionais. “Essa

também é um opção de negócio para investir durante a quarentena. Muitas pessoas

querem aprender mais para voltarem do isolamento com mais conhecimento.

Portanto, a opção de cursos é uma boa alternativa para todos os lados”, completa.

Fonte: Camila Katsuragi, Fisioterapeuta há 17 anos, pela Univap, em SP.

Especialista em Fisioterapia Dermatofuncional pela Universidade Gama Filho.

Pós-graduada em Fisiologia do Exercício. Pós-graduanda no Instituto Lair Ribeiro,

em Adequação Nutricional e Manutenção da Homeostase.

Compartilhe nas redes sociais
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