Máscaras reutilizáveis: empresário lança clube de assinatura e faz sucesso. Entenda:

Quando, no final de março, o CDC (centro de controle e prevenção de doenças do governo americano) recomendou o uso geral de máscaras protetoras em diversos estados do país afetados pelo coronavírus, Trevor George, empresário residente do estado de Michigan, viu uma oportunidade de negócio e de ajuda à sua comunidade. 

No início do mês, Trevor, que é dono de uma empresa que fabrica objetos e roupas com personagens de mais de 800 franquias licenciadas como Batman, Star Wars, Hello Kitty, Mulher Maravilha entre outros, criou a Mask Club, um clube de assinaturas de máscaras reutilizáveis. Com valor de 10 dólares por mês (quase R$58), cada membro recebe em casa uma máscara diferente, uma vez a cada 30 dias – a marca já oferece mais de 2000 estilos de máscara diferentes. É possível também adquirir os itens avulsos, com valores a partir de 14 dólares cada (por volta de R$80). “Quando descobrimos que poderíamos criar essas máscaras, usamos nossa equipe e nosso relacionamento com essas marcas para dizer: ‘ei, vamos embarcar nisso e tentar colocar o projeto de pé em dois dias. Geralmente isso é algo quase impossível de se fazer com marcas licenciadas”, disse George em entrevista à Fox News. 

Para cada máscara vendida, a empresa doa outra, num projeto feito em parceria com uma fundação que apoia os socorristas (bombeiros, policiais, paramédicos entre outros) que vem agindo durante a pandemia nos Estados Unidos. Quando lançou o MaskClub, Trevor fez uma doação inicial de 5 mil máscaras. 

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