Dia das Mães: e-commerce Breton traz opções para presentear as mães sem sair de casa

Vaso de cristal Uirapuru

A Breton, referência no segmento de móveis e objetos de decoração de alto padrão, lançou recentemente seu e-commerce com os produtos da linha Breton Casa que reúne opções como luminárias, quadros, porta-retratos, esculturas, vasos, bandejas, taças e diversas outras opções para presentear. Dentre as opções, a marca possui uma “seleção especial” com a curadoria de ícones brasileiros de moda, como Reinaldo Lourenço, Lilly Sarti, Glória Coelho e Gallerist.

Diante do cenário econômico atual do país e as medidas de proteção necessárias para combater a pandemia do Coronavírus, as vendas online tem sido a oportunidade de alavancar vendas para o varejo. Os dados do e-commerce da marca registram um aumento de 32% nas vendas, iniciado a partir da segunda semana de abril e que se mantém crescente, assim como a quantidade de acessos, que subiu quase 30%.

Centro de mesa Gjitirana

Segundo pesquisa divulgada pela empresa Criteo, que trabalha diretamente com varejistas da Internet, de 2016 para 2017, as vendas online no período registraram crescimento de 16%. Na última edição, o segmento de moda e luxo concentrou quase 82% das vendas, ou seja, mais de oito a cada dez compras pertenciam a este grupo. “O lançamento do e-commerce já estava no calendário da marca e tem sido um modelo de negócios mais adequado para o momento.  A Breton chega até a casa do nosso cliente de forma rápida e em um clique ele pode decorar diversos ambientes da sua casa”, pontua Giselle Rivkind, diretora de marketing da marca.

“Esperamos que nesse primeiro ano (2020), o e-commerce represente de 20 a 30% das vendas nessa categoria.  Já para o Dia das Mães, que consideramos a segunda data mais importante para vendas, represente de 30% a 35% do nosso faturamento”, afirma André Rivkind, CEO da Breton.

Vaso de cerâmica Puca

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