Revista do Villa 
As lives vieram para ficar, principalmente neste momento que não podemos sair de casa. Mas com elas realizamos grandes encontros! Tenho me reunido diariamente com os bookers da 40 Graus via whatsApp e com os modelos também! Aos atores, peço que produzam seus próprios vídeos para nos mandar! O momento é propício para isso. Criar vídeos criativos é uma boa maneira de aproveitar o momento para desenvolver ainda mais os talentos artísticos, concorda?
Estamos tentando nos adaptar a essa nova fase e temos que nos reinventar com criatividade para descobrir a melhor forma de vender nossos produtos. No caso da 40 Graus, temos modelos, e as lives são a melhor forma de divulgar a imagem deles, tirar dúvidas e é o caminho ideal para driblar o isolamento social e se adaptar ao novo formato digital dos desfiles de moda! Já que a moda é um dos mercados que mais está se transformando diante do momento atual. Tanto, que, nos últimos dias, a Semana de Moda de Milão anunciou que promoverá em junho a sua primeira edição sem público. Por enquanto esse é o futuro que se apresenta.
Portanto, a minha dica: mais do que nunca é preciso aprender a usar o seu celular para isso! Outro exemplo acontece na publicidade. Para participar dos testes de vídeo para os comerciais de TV, por exemplo, os “selfie tapes”, aqueles que os modelos e atores fazem de casa e mandam para os agentes, são a solução.
No mais, tenho participado de lives incríveis e conversado bastante sobre esses temas. Muito legal ver, que mesmo em casa, um grande número de pessoas tem curiosidade sobre o assunto e busca informações sobre o que está rolando. Muitas também sonham em entrar para o mercado da moda, mesmo em casa, e as lives aparecem como um novo caminho! Afinal, a vida continua!
Na segunda passada, dia 11, a conversa foi com Marcus Panthera, que é CEO da Elite Model Miami. Debatemos exatamente sobre essas pautas atuais do mundo fashion e também sobre o mercado internacional da moda. Ontem o papo foi com a Paula Lacroix. A modelo, que começou a carreira no workshop da 40 Graus, faz o maior sucesso na internet com o seu canal e é super comunicativa e inteligente. Uma estrela!
Aproveito para convidar todos para assistir amanhã no meu Instagram @sergiomattos, a partir das 17h, a minha live com o craque da moda, o produtor Marco Antônio Ferraz, e com a atriz Sílvia Pfeifer, que é uma grande inspiração para mim. Ela iniciou sua carreira artística como modelo e no meu início de carreira ela bombava no exterior. Para mim, a mulher mais elegante do Brasil!
Gente! Espero vocês lá! Estão todos convidados, vai ser babado!
Live Sérgio Mattos com Marco Antônio Ferraz e Sílvia Pfeifer:
Amanhã, 22 de maio
Horário: 17h
Onde: Instagram @sergiomattos
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