Galeries Lafayette lança 'Exclusive Live Shopping'

Divulgação

As lojas de departamentos parisiense Galeries Lafayette vem testando uma nova maneira de vender. O novo serviço de vídeo ‘Exclusive Live Shopping’ conecta clientes individuais em suas casas com consultores e compradores pessoais localizados fisicamente na filial Haussmann da avenida da loja de departamentos em Paris. Uma medida atraente também para clientes internacionais que atualmente não podem viajar para Paris.

O serviço está ativo de segunda a sábado, das 11 às 19 horas. Os clientes, da França e do exterior, precisam reservar seu link de vídeo on-line. O serviço está disponível em vários idiomas. Os clientes poderão consultar o consultor de vendas (que não poderá fazer o mesmo) e os pedidos precisam ser confirmados por e-mail, com pagamentos feitos on-line ou por transferência bancária. Os itens adquiridos podem ser entregues em casa ou estão disponíveis para clicar e recolher.

O serviço está focado principalmente nas marcas de luxo e premium da loja de departamentos, com a participação de 120 marcas de moda, beleza e acessórios. Entre eles, Balenciaga, Jacquemus, Maje, Bonton, Dior, Isabel Marant e Acne para o pronto-a-vestir, e Sisley, Diptyque, Fresh e Nars para cosméticos.

“As principais marcas se inscreveram com entusiasmo para esta iniciativa, que tinha prazos muito apertados”, disse Alexandre Liot, diretor de loja da Galeries Lafayette Haussmann. “A crise sem precedentes que estamos vivendo nos forçou a colocar em jogo um alto grau de flexibilidade e criatividade. Temos um objetivo muito claro: disponibilizar a gama de produtos para o público mais amplo possível, fora de nossos muros ”, acrescentou Liot. Uma medida que deve ser atraente também para clientes internacionais que atualmente não podem viajar para Paris.

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