Maior varejista de moda online da Europa anuncia plataforma sustentável

O maior varejista de moda online da Europa, Zalando, anunciou que a sustentabilidade será um requisito para todas as marcas na plataforma a partir de 2023. Atualmente, 2.000 marcas de moda vendem seus produtos via Zalando. Todos eles deverão enviar informações sobre a cadeia de suprimentos até o prazo final e, se não atenderem aos requisitos estabelecidos pela empresa, terão que se comprometer com melhorias ou parar de vender completamente no site.

Para avaliar a sustentabilidade e o impacto social do que vende, a empresa está usando o Módulo Higg de Marca e Varejo da Coalizão de Vestuário Sustentável (Higg BRM). A ferramenta mede o desempenho de uma marca em áreas como direitos humanos, salários justos e emissões de dióxido de carbono. Padronizar a sustentabilidade dessa maneira significa que todas as marcas serão comparáveis, o que reduzirá mensagens confusas sobre ética e respeito pelo meio ambiente.

Livrar-se de marcas que não estão em conformidade pode parecer uma jogada drástica, mas Kate Heiny, diretora de sustentabilidade da Zalando diz que é a decisão certa. “Acreditamos que isso é a coisa certa a fazer e vemos um elo crucial entre a sustentabilidade e o sucesso comercial contínuo de nossos negócios. Como plataforma on-line líder da Europa em moda e estilo de vida, queremos agir primeiro e levar nossos parceiros na jornada para abordar as questões mais importantes de hoje: mudança climática, uso de recursos e direitos dos trabalhadores”, disse ela em entrevista recente. 



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