Xandy Novaski entrevista Sérgio Mattos, booker e dono da 40 Graus

SERGIO MATTOS - Crédito Marcio Farias

SERGIO MATTOS é dono da ‘40 GRAUS MODELS & ACTING’, agência que é referência no mercado da moda e dramaturgia. De olhar clínico, o talento e vocação do booker e empresário ultrapassam três décadas de muita história pra contar, inclusive em
livro. Acompanhe esse bate-papo descontraído e esclarecedor, principalmente para
quem deseja ingressar nas passarelas ou atuar diante das câmeras de TV.

Você praticamente oficializou a profissão de modelo no Brasil. Como era esse universo quando tudo se iniciou no nosso país?

Quando comecei, em 1988, as agencias estavam começando a bombar no
Brasil, o mercado da moda começava a mostrar os primeiros sinais de
crescimento, era tudo novidade. Eu cheguei cheio de vontade de aprender, e a
agencia elite foi minha escola. Fiz o concurso “The Look of the Year” de 88 a 99
e muitos talentos foram descobertos: Gisele, Isabeli, Ana Beatriz, Raica,
Caroline Ribeiro, Fernanda Tavares, Michele Alves, entre tantas outras.

Um booker precisa ter um olhar clínico, um feeling. O que ele reconhece no
primeiro instante e que é essencial na pessoa que pretende seguir carreira de modelo?

Primeiro vemos a estética facial do new face, se funciona na foto, no vídeo.
Depois vemos a atitude e personalidade. O conjunto rosto & corpo; medidas & atitude é a formula.

Atuar como modelo requer alguns diferenciais. Quais são eles?

Além da beleza, o modelo tem que ter muita atitude, a energia vital é
importante, ter luz própria!

Há pessoas que têm todos os requisitos para modelar, porém, na hora dos flashs a câmera e ela não se entendem. Por quê?O autoconhecimento é fundamental nesta carreira. Só a beleza não funciona.
Tem que ter borogodó.

Você é dono da ‘40 Graus Models & Acting’, referência no mercado. Como é
manter uma empresa por tantos anos na indústria da moda e da
dramaturgia?

Temos que estar sempre nos reinventando e aprendendo com as mudanças,
mas sempre incentivando e direcionando new faces a entrarem no mercado da
moda e da TV.

São 30 anos revelando grandes talentos. Qual é a retrospectiva que você faz
dessas décadas?

Cada década foi uma geração de new faces que bombou.  Tendências vão e
vêm, estilos se reciclam. Vi muitas dessas gerações e destaco os anos 90 como
o boom das brasileiras no exterior. Fase que curti muito.

O mundo está em constante movimento. E assim caminha a moda. Você tem
apostado em modelos plus size. Ainda há resistência no mercado perante tais
mudanças?

A moda tem que estar antenada ao que acontece no mundo. Modelos fora dos
padrões, “gente como a gente”, toda novidade é bem vinda. A moda não pode
ter preconceito. Afinal de contas, a moda lança tendência!

Como mostrar ao mercado que a moda pertence a todos?

Através da publicidade e das revistas, podemos ver que a moda esta cada vez
mais democrática. Aceitar as diferenças é prioridade. Diversidade é a palavra
do momento.

É verdade que você pretende reunir o vasto material que tem numa
exposição? Conta pra gente!

Sim! Como tenho todos esses anos registrados em fotos, dá pra fazer um
museu! Quero fazer um livro com muito backstage e bastidores.

A pandemia que assola o mundo obrigou-nos a seguir rumos nunca antes
imaginados. Quais são as estratégias que a 40 Graus está tomando diante
dessa quarentena?

A 40 está antenada com as novidades. Vamos fazer nosso open call, seleção de
new faces online agora,  e estou lançando meu “workshop online“  pela
produtora Crescente, onde  os new faces podem treinar de casa: passarela,
fotos, comerciais e receber dicas do mercado de trabalho da moda e da
publicidade.
Quais são os planos futuros para a ‘40 Graus Models & Acting’?

Abrimos uma ‘40 Graus’ em Salvador, e foi o maior sucesso, com um time de
new faces incrível na Bahia! O plano é poder ter um escritório no sul também, e
exportar muitos new faces para o mercado internacional.

SÉRGIO MATTOS COM FERNANDA TAVARES, JULIANA GALVÃO E GISELE BUNDCHEN. CRÉDITO: GUSTAVO MALHEIROS
DUDA RICCE, SERGIO MATTOS e ED SALDANHA - Crédito Marcio Farias
SERGIO MATTOS - 30 ANOS DE CARREIRA - Crédito ELA, O GLOBO
SERGIO MATTOS - Crédito Ricardo Penna
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