Atriz Fiorella Mattheis lança brechó virtual de luxo

Foto: reprodução / Instagram @fiorellamattheis

A atriz Fiorella Mattheis alimentava a ideia de deixar as telas um pouco de lado para apostar em um negócio próprio. Batizada de Gringa, a plataforma para venda de artigos de luxo de segunda mão de grandes marcas já está em funcionamento. Foi só em 2018, que a atriz encontrou seu nicho, em um período que passou nos Estados Unidos.

Na ocasião, ela teve a experiência de comprar e vender artigos por meio de um brechó virtual. “Foi incrível”, diz Mattheis. “Quis trazer esta experiência para o Brasil, em um momento quando o mundo tem pensado mais sobre sustentabilidade e sobre como estamos consumindo. Resolvi empreender.”

Foi este o pontapé inicial para a criação da startup Gringa. Planejada há cerca de um ano e meio, a empreitada tem como investidores e conselheiros Luiza Nolasco, Maurício Feldmann e João Machado, que têm experiências com e-commerce, startups e tecnologia. Eles apoiam Mattheis, que afirma ter experiência como consumidora de internet e ações de mídia.

Em sua estreia, a Gringa promoveu um leilão com 28 peças doadas por amigos e parentes de Mattheis. Entre eles, nomes como Angélica, Paulo Gustavo, Bruna Marquezine, Thaila Ayala e Francesca Civita, entre outros.

A ação terá verba revertida para projetos sociais relacionados à pandemia. Após o período de leilão, o site passa a ter seu funcionamento normal, com espaço para compra e venda dos artigos de luxo.

De olho em uma nova geração de clientes, Fiorella Mattheis afirma que 70% da geração Z só consome produtos sustentáveis — e pretende mostrar os benefícios da reutilização aos clientes mais velhos. “é super legal colocar para circular os itens do armário que você não usa mais, estar aberto pra descobrir peças de segunda mão”, diz.

Com foco em sustentabilidade, a Gringa nasce com os selos Eu Reciclo e Programa Carbono Neutro Idesam – de compensação ambiental das embalagens utilizadas e compensação de emissão de carbono, respectivamente.

“O futuro da moda é este: um armário mais inteligente, enxuto, com repasse de peças não utilizadas e espaço para itens que já foram de outras pessoas”, afirma.

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