70 anos da TV brasileira: um passeio pela sua história

Reprodução TV Tupi

A TV completa 70 anos no Brasil. Uma data que não pode passar em branco, já que a TV está nos lares brasileiros, informando, entretendo e conectando telespectadores. O lançamento, aconteceu no dia 18 de setembro de 1950, pela TV Tupi. Assis Chateaubriand, dono dos Diários Associados, inaugurava 22 aparelhos de televisão instalados em pontos de São Paulo e no saguão dos Diários Associados. À noite, o ator Walter Forster fez o anúncio definitivo: “Está no ar a PRF-3, TV Tupi de São Paulo, a primeira estação de televisão da América Latina”. A transmissão inaugural foi feita de modo improvisado, apesar dos vários ensaios. A cerimônia seria exibida com três câmeras fixas, mas uma não funcionou, o que deixou Chateaubriand irritado. 

O primeiro programa da TV Brasileira se chamava “TV na Taba”, e foi apresentado por Homero Silva com a participação de Hebe Camargo, Lima Duarte, Mazzaropi, entre tantos outros artistas conhecidos na época, incluindo a orquestra de George Henri. A televisão começou a ser comercializada no Brasil anos depois, e o sucesso já era o esperado. 

O alcance da transmissão era de cerca de 100km, abrangendo cidades como Campinas e Santos. Um ano e alguns meses depois, no final de 1951, estimava-se que existiam, no Brasil, cerca de sete mil aparelhos de televisão, a maioria em São Paulo e o restante no Rio de Janeiro. Já em 1954, o número de televisores passava dos 30 mil.

A primeira década da televisão no Brasil foi feita ao vivo por pessoas que vieram do rádio, e, por isso, não há registros do período. Nos anos 1960, veio a revolução do videotape, tornando possível a gravação de novelas, programas de auditório e teleteatros. Como não havia capacidade técnica para implantar o conceito de rede, um programa que era exibido em São Paulo poderia ser visto no Rio de Janeiro,mas só depois que a fita chegasse à capital fluminense.

O padrão de programação uniforme para todas as afiliadas foi criado pela TV Globo, na gestão de Boni e Walter Clark. A estreia do Jornal Nacional, em 1969, foi um passo importante nesse sentido, com o Brasil todo assistindo ao mesmo programa. Algo que foi possível porque a Embratel inaugurou um sistema de microondas, que possibilitava a exibição simultânea. A emissora de Roberto Marinho alcançou a liderança em audiência a partir daí, com uma linha sólida de jornalismo, teledramaturgia e programas de auditório.

Atualmente, o Brasil é um dos maiores, se não o maior, exportador de telenovelas do mundo, tendo este formato de programa de TV espalhado em mais de 50 países. Hoje, com os avanços tecnológicos e a chegada da Internet, os telespectadores interagem com a programação.

Sendo mais participativa do que nunca, a televisão hoje começa a viver suas primeiras grandes mudanças com a chegada da TV de alta definição e a TV Digital. Outra mudança significativa na programação da televisão brasileira são os reality shows, que buscam mostrar o dia a dia de pessoas da vida real num programa de TV, dando ao público o poder de escolher quem deve ganhar o prêmio máximo do programa.

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