Meliá inaugura primeiro hotel da marca Innside no Brasil

Um dos 144 apartamentos do novo hotel.Divulgação.

A espanhola Meliá Hotels International acaba de inaugurar a primeira unidade brasileira da marca Innside by Meliá. De acordo com Fernando Gagliardi, diretor de Marketing e Vendas da Meliá para América Latina , a marca INNSide by Meliá chega para oferecer um ambiente mais moderno, atual, descolado, muito por conta da proximidade com a região da Faria Lima e Itaim, área de escritórios de empresas da nova geração, como o Google Brasil, por exemplo. 

No portfólio da Meliá desde 2007, a marca Innside é alemã e entendida como a interpretação da empresa para o conceito blessure de hotelaria. Os hotéis da bandeira buscam oferecer, no mesmo empreendimento, atrativos para viagens a negócios e a lazer. São 25 unidades da marca pelo mundo. Segundo o gerente geral da propriedade, Rodrigo Santana: “No Innside, em São Paulo, elas poderão também se divertir e resolver seus assuntos mais sérios no mesmo local. É um hotel agradável, despojado e também equipado com tudo que o hóspede precisa”, comenta 

O Innside by Meliá São Paulo Itaim conta com 144 apartamentos, boa parte deles já remodelada a partir do novo conceito de marca.Totalmente reformado de acordo com os parâmetros da nova marca. Por exemplo, o que era uma academia foi transformada em uma área de treinamento funcional, com espaço inclusive para exercícios ao ar livre e uma pista de corrida no rooftop do hotel. Os espaços para eventos também foram reformulados, recebendo novos mobiliários e conceituação das salas de acordo com os padrões da nova marca.

Há também uma nova área chamada de Sala Criativa. Localizado no mezanino, o espaço é inspirado nos open offices que se tornaram tendência nos negócios modernos. O lugar é equipado para que o hóspede possa retirar seu banco de uma parede decorativa e utilizar a sala como preferir – trabalhando ou não. Pode ser fazendo uma reunião, lendo, criando ou simplesmente descansando. A ideia desta sala é estimular o ócio criativo e otimizar o tempo dos viajantes.

No atendimento gastronômico o hotel destaca o restaurante e bar Beat Box, que possui área ao ar livre e é também aberto a passantes.

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