Rio investe no turismo de proximidade

O Governo do Rio prepara uma nova campanha para atrair visitantes de Estados próximos, principalmente de São Paulo (capital e interior), Minas Gerais e Distrito Federal, que são considerados grandes emissores de turistas. Pesquisas indicam que mais de 50% dos viajantes procuram destinos próximos ao seu local de residência e a campanha vai fortalecer a ideia de que o Rio é o melhor destino para o “turismo de proximidade“.

Junto com o presidente da Companhia de Turismo do Estado (TurisRio), Sérgio de Almeida, o secretário estadual de Turismo, Gustavo Tutuca reforçou a importância turística do RJ ao dizer que o Estado é o que tem a maior diversidade de recursos e atrativos turísticos em curta distância. Segundo Tutuca, esse fator é de extrema relevância, uma vez que, atualmente, o turismo de proximidade é o que mais atrai os visitantes.

Turismo consciente: programa já certificou 2.781 estabelecimentos

Gustavo Tutuca fez a apresentação do planejamento estratégico da pasta, que aponta propostas para o desenvolvimento do setor. Falou de ações e projetos que já estão sendo executados e, ainda, aqueles em fase final de programação, como o que estimula o turismo de proximidade.

O Plano Turismo RJ+10 anos, que propõe ações que coloquem o Estado em um patamar diferenciado em termos de competitividade com outros destinos mundiais, foi outro ponto apresentado. Os dados mostram a relevância do Rio de Janeiro no turismo nacional. Em 2019, o Estado foi responsável pela chegada de 27,5% dos turistas estrangeiros ao país.

Dentre as realizações da Setur feitas durante a pandemia, Tutuca citou o portal “Rio de Janeiro – Turismo consciente”, que certifica estabelecimentos preparados para receber visitantes, respeitando as orientações da Secretaria de Estado de Saúde. Já foram certificados 2.791 estabelecimentos. Ele citou a importância do turismo para o fortalecimento da economia.

“Não podemos esquecer que o turismo é responsável pela geração de um a cada dez empregos no mundo. No Brasil, cerca de 7 milhões de profissionais estão envolvidos com o setor. São milhões de pessoas que dependem da atividade turística para manter suas famílias”, disse Tutuca.

Projetos para o período pós-pandemia

O secretário também apresentou projetos para o período pós-pandemia, como um portal único para desburocratizar a produção de eventos, permitindo a solicitação centralizada de alvarás.

Além do “Rio de Janeiro Turismo Consciente”, foram apresentados os programas “Rio, o seu melhor Presente”, “ArtCred RJ”, “Passaporte do Cicloturismo” e “Portal Turismo RJ”. Outras novidades são o projeto de sinalização turística e o programa de capacitação dos gestores públicos, em parceria com o Tribunal de Contas do Estado (TCE). Serão ainda realizados fóruns regionais nas 12 regiões turísticas, com o objetivo de aproximar a Setur-RJ dos municípios do interior.

Tutuca também destacou a importância do desenvolvimento multissetorial: “Queremos sim atuar com diversas áreas do governo, interagindo. A concessão da Rodovia Rio-Santos já vai mudar o papel da Costa Verde (litoral Sul do estado). Também precisamos garantir segurança no acesso e na saída das cidades”, ressaltou o secretário.

Ações integradas com representantes dos destinos do interior

Sérgio de Almeida, ressaltou a importância da TurisRio como braço operacional da Setur-RJ no interior e reforçou o contato diário com os representantes do setor para agilizar ações integradas que impulsionem as regiões turísticas, com ênfase no turismo de proximidade.

“Nosso trabalho é incansável para o fortalecimento do turismo nos municípios do Estado. A meta é fazer com que o tempo de permanência dos turistas no Rio de Janeiro se estenda para que esses viajantes possam conhecer a potencialidade das cidades fluminenses”, comentou.

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