A convidada de Chico Vartulli é Karina Vasilcovsky, da Tutto per la Casa

A empresária Karina em momento de descontração em Portugal. Arquivo pessoal.

À frente da Tutto per la Casa, marca carioca de decoração com uma curadoria de dar inveja – Karina Vasilcovsky é o nosso perfil da coluna de hoje.

Como boa moradora do Rio, no dia a dia, além do seu escritório no Fashion Mall, não é difícil encontrar Karina na praia. Com um sorriso que conquista e uma garra admirável, é uma verdadeira contadora de histórias – daquelas que tem sempre um bom conselho.

Karina Vasilcovsky  e sua filha Marcella Birman, em Paris trazendo as últimas tendências para a Tutto. Arquivo pessoal.

O universo visual faz parte do lifestyle da empresária que ama moda e estilo – o que podemos perceber nos seus looks descomplicadamente chics. É expert em bater perna para fazer um shopping e tem um olhar clínico como ninguém. Não à toa, é a compradora da Tutto per la Casa.

Uma linda foto de uma mesa com belos produtos da Loja de Karina Tutto Per La Casa, O mar sempre como fonte de inspiração. Arquivo pessoal.

Tudo isso misturado a um savoir faire que Karina leva da vida pessoal para a marca que comanda. “Acho que a casa precisa ter alma e elegância, seja qual for o estilo da pessoa. É importante ter memórias, peças que contem histórias e, também, que traduzam a sua personalidade. Por isso faço questão de sempre escolher produtos diferentes, que você não vai achar em outro lugar, e que sejam da melhor qualidade e possam ser passados por gerações”, conta.

Segundo Vasilcovsky detalhes fazem a diferença, como a colocação dos objetos decorativos formando  um belo conjunto. Arquivo pessoal.

Mas não para por aí. No mercado há 40 anos, a loja tem um site e-commerce e redes sociais cheia de bossa e conteúdo. “Nosso objetivo é que o cliente possa vestir a casa com personalidade, esteja onde estiver”. 

Criada por sua mãe Sandra Letichevsky, hoje a Tutto tem grande participação de Marcella Birman, sua filha. “Um dos meus maiores prazeres é dividir esse legado com a minha filha! Partilhamos o olhar apurado, o gosto pelo detalhe e a paixão pelo que fazemos. Agora, a Marcella traz um refresh para a Tutto e garante que a marca esteja presente em novas frentes, como o universo digital, que é o futuro!”

Flores são fundamentais para a harmonia da casa, comenta Karina. Arquivo pessoal.
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