Costão do Santinho Resort apresenta projeto de turismo de aventura e fomenta retomada do setor

O Costão do Santinho Resort, que figura entre os principais resorts do país, e que em 2021 celebra 30 anos de excelência no mercado, apresenta um novo projeto aos consumidores: um projeto de soft adventure, para toda a família, oportunizando vivências com a natureza – tão necessárias em especial no momento pandêmico que o país enfrenta – bem como de resgate da cultura local com as vivências. O projeto foi desenvolvido para fomentar o mercado justamente no período de baixa temporada, com a chegada do frio, criando um novo destino em Santa Catarina para o período de maio a setembro.

“Todas as possibilidades presentes (dentro e fora do Costão -) nos mais de 700 mil m² de Mata Atlântica preservada e nos mais 250 mil m² de estrutura do Resort – uniram-se em um novo produto que vai levar quem tiver vontade de aventura para conhecer a adrenalina nas alturas das dunas e a emoção nas ondas do mar”, destaca Rubens Régis, Diretor Comercial do Costão do Santinho.

O projeto Costão Family Adventure foi integralmente desenvolvido pela equipe de entretenimento do resort, contemplando 23 atividades, todas com foco na vivência com a natureza. “Elaboramos um pacote especial, pensado exclusivamente para este momento de pandemia, com protocolos rígidos e voltado para o entretenimento. O adventure é para toda a família, sem restrições. Aqueles que não estão no clima de aventura ainda vão poder curtir muito o Costão, pois as demais atividades continuam. Seja para quem busca desfrutar a gastronomia do resort, espaços temáticos ou um momento relaxante no SPA ou à beira-mar”, explica Rubens.

Além de criar um novo destino, é um projeto de enfrentamento ao momento atual. “As famílias estão reclusas há mais de um ano, precisam usufruir de momentos de contemplação, de entretenimento e de lazer. E, para as famílias que estão vivendo em home office, o resort figura como uma grande oportunidade para mesclar trabalho e lazer, pois temos toda a infraestrutura para que as famílias possam continuar a desenvolver suas atividades e, também, aproveitar as comodidades”, ressalta a Mila Müller, Gerente de Marketing do hotel.

Para a implantação deste projeto, o Costão do Santinho Resort ampliou em 20% o time de entretenimento de aventura. Foram contratações específicas para o Family Adventure, que tem toda uma cadeia produtiva envolvida. A tecnologia também estará envolvida. O empreendimento desenvolveu um aplicativo no qual os hóspedes poderão interagir com as atividades.

“O Costão Family Adventure une uma seleção de atividades – para todos os gostos, idades e níveis de dificuldade – no Passaporte do Aventureiro, que vai ajudar os aventureiros a registrarem as experiências e mergulharem na cultura local, aprendendo mais sobre a terra e a vida através do contato com a natureza. Por meio de QR Codes oferecidos pela equipe de entretenimento do Costão, cada conquista é registrada, garantindo recompensas como o ‘Selo Sagrado’ que será reconhecido em cerimônia tematizada com o resgate histórico e cultural dos povos Sambaquis e os índios Carijós Tupis e Guaranis, presentes na história da local. É como um grande jogo que vai divertir, ensinar e encantar aqueles que se permitirem”, conta Mila.

Confira as atividades do Aventure Family:

– acampamento/kids

– arco e flecha

– arqueologia

– arvorismo

– bike

– caiaque

– caminhada ecológica

– escalada

– mergulho

– observação de aves

– orientação por bússolas e mapas

– palestra sobre arqueologia

– pesca

– sandboard

– skate

– skate simulador

– slackline

– snorkel

– stand up paddle

– subsistência na mata

– surf

– tirolesa

– trilhas

Algumas atividades serão adaptadas em virtude de questões culturais, como, por exemplo, a pesca da tainha, preservando e divulgando a cultura local.

A proposta do resort também corrobora a tendência de crescimento do turismo de aventura. O ecoturismo dentro do país será uma tendência para 2021 depois de uma drástica mudança nos hábitos do turista, segundo uma pesquisa que monitorou o volume de buscas e de venda de passagens aéreas nacionais durante o ano passado e no começo deste ano. As viagens ecológicas se destacaram por ser uma alternativa mais segura aos brasileiros durante o período de pandemia.

De acordo com o levantamento da agência online de turismo ViajaNet, o Brasil é um dos principais países no ranking de ecoturismo, que atrai viajantes que buscam por dias de descanso longe de casa e com segurança. Desde outubro de 2020, a agência observou que as viagens mais rápidas, isoladas e ecológicas, dentro do país, têm sido algumas das grandes mudanças de rota dos brasileiros.

(*) Com informações do Costão do Santinho Resort

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