Daniel Braga Apresenta Dicas para Otimizar Uso de Roupas Profissionais

Quem disse que um uniforme profissional precisa ter uma aparência modesta, sisuda, ser feito com materiais de pouca qualidade e ainda deixar a desejar no corte? O poder de uma roupa de trabalho vai muito além do simples ‘vestir’. Além de compor a identidade de uma marca, ela proporciona bem-estar, eleva a autoestima, a confiança e a produtividade dos colaboradores.

Praticidade, beleza e estilo são aspectos que podem e devem fazer parte das peças de uso profissional.  “A moda corporativa pode ser leve, personalizada e ter muita personalidade”, explica Marcela Ohana, CEO da Dash Uniformes, empresa mineira com 30 anos de experiência que investe de forma permanente em inovação.  “Buscamos sempre novos tecidos, acabamentos diferenciados e fazer projetos cada vez mais personalizados”, afirma a executiva.  

Outro ponto fundamental é a durabilidade dos uniformes.   Marcela Ohana apresenta seis dicas para otimizar o uso de roupas profissionais na rotina das empresas:

  • Monte um kit completo de uniforme para cada colaborador, assim é possível garantir durabilidade e bom uso das peças;
  • Pensando numa rotina de segunda a sexta opte por um kit com 3 ou 4 blusas, 2 ou 3 calças, 1 blazer ou 1 suéter;
  • A empresa pode ter um estilo diferenciado de vestido para funcionárias: acinturado, reto, manga longa, o que melhor convier com o ambiente local;
  • Uniforme não precisa (nem deve) ser sério ou conservador. Ele deve estar alinhado com o estilo e conceito de trabalho de cada empresa. É possível ousar dentro da paleta de cores da identidade visual da marca e fazer modelos criativos, leves e que funcionem bem para o estilo de cada empresa;
  • SPA, resorts, clínicas podem ter a equipe bem vestida, com estilo e funcionalidade que transmitem também bem-estar e relaxamento. Jalecos podem ser transpassados, ter mangas com acabamentos diferenciados, por exemplo;
  • É possível usar textura em uniformes. Esse detalhe pode dar um aspecto de autenticidade nas peças e marcará bem a “personalidade” da empresa.  Peças com textura e opções monocromáticas garantem um look muito elegante”.  

Para Marcela Ohana, a empresa sempre teve como um de seus grandes valores a importância da qualidade das peças, graças à paixão pela alfaiataria e pelo poder da roupa bem feita, pensada para as pessoas trabalharem com mais bem-estar e confiança. “Cada dia mais as pessoas estão preocupadas em fazer o que gostam, em se sentir bem onde trabalham. E o uniforme faz parte desse cenário. Ele eleva a autoestima e também a produtividade“, complementa a CEO da Dash Uniformes.

Marcela Ohana

CEO da Dash Uniformes

Advogada formada pela Universidade Milton Campos e pós-graduada em Gestão de Negócios. 

Apaixonada por moda, negócios, inovação e arte. 

Assumiu a direção da Dash Uniformes em 2013, e desde então levou a marca para um crescimento exponencial de faturamento, estrutura e posicionamento.

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