Daniel Braga: Car Sharing - Uma Alternativa à Mobilidade Urbana

Nos últimos anos, a relação dos consumidores com o carro vem sofrendo alterações.  Devido aos altos custos de compra, aumento de oferta de serviços de locação e alternativas mais seguras e econômicas para mobilidade, muitas pessoas buscam uma opção como o “car sharing”.  O car sharing é o serviço de locação de carros tipo “pay per use”, cobrado por distância e tempo de uso.   Muito conhecido na Europa e nos Estados Unidos.

A fim de se adaptarem às demandas do mercado, grandes montadoras e locadoras vêm gradativamente alterando seus modelos de negócio e migrando para os chamados planos por “assinatura”. O movimento já representa um ganho de eficiência financeira, porém, tais pacotes mensais não solucionam o maior dos problemas: Em média, independente se comprados ou alugados, vemos que os carros ficam, em geral, estacionados na garagem de casa por 95% do tempo”, detalha Guilherme Rajzman, sócio fundador da empresa Wali (www.gowali.com). 

Observando essa tendência e buscando uma diferenciação dentro de um mercado com alta competitividade, a Wali oferece o modelo de aluguel conhecido como “Car Sharing – Round Trip”.  “Nele, ao contrário das locadoras tradicionais que dependem de agências, espalhamos nossos carros por estacionamentos e condomínios da cidade. O usuário tem acesso aos veículos via aplicativo, de forma 100% digital, sem contato físico e com opções de planos “pay per use” cobrados por hora e distância. Pensamos o uso da plataforma para que o cliente seja cobrado apenas pelo que usar”, afirma Guilherme Rajzman.  

Outra oportunidade observada pela equipe da Wali foi a resistência de muitas pessoas, desde o início da pandemia, em usar táxi convencional ou por aplicativo. “Com o car sharing o cliente tem o automóvel higienizado diariamente e somente para o seu uso, seja para saída para compras, asseio ou trabalho”, destaca Guilherme Rajzman.

Guilherme Rajzman mapeou seis benefícios que vão fazer você conhecer e escolher essa nova modalidade de locação de carro:

 

  • O aplicativo e a retirada do carro no lugar desejado são descomplicados e não demanda contato com ninguém, o que é ótimo nesse momento de pandemia.  O cliente usa o carro sozinho todo o tempo se assim desejar, sem preocupação em ficar com os vidros abertos ou aquelas conversas chatas de elevador;

  • Carro compartilhado é economia compartilhada e todos saem ganhando. O cliente não precisa se preocupar com manutenção, documentação e nem combustível (pois o mesmo já está incluso no valor do plano). Ele economiza pois, diferentemente do carro próprio ou até mesmo das demais locadoras, só paga pelo que for usar, sem haver desperdício;

  • Car sharing é considerado uma opção sustentável, que ajuda o meio ambiente e contribui para o bem-estar da comunidade. Após conhecer o serviço, muitos clientes dizem que nunca mais terão um carro ou que passarão a vendê-lo. Em cidades com alta adoção desse modal, observamos os usuários cada vez mais propensos a caminhar ou usar a bicicleta para tarefas rotineiras, contribuindo cada vez mais para a saúde da comunidade. Menos stress, menos gastos, mais saúde, mais liberdade e mais privacidade;

  • Ao contrário das locadoras tradicionais que dependem de agências, espalhamos nossos carros por estacionamentos e condomínios da cidade.  Os carros ficam mais perto do cliente e isso facilita muito a aquisição do serviço que é bem fácil e intuitivo via aplicativo;

  • Segurança e higiene são fundamentais, ainda mais nesse momento de pandemia. Com a Wali o cliente tem o automóvel higienizado frequentemente para o seu uso, seja para saída para compras, passeio ou trabalho. Além disso, nossa tecnologia embarcada oferece diversas camadas de segurança, tanto para quem usa o serviço quanto para o veículo em si. Temos um robusto sistema antifraude desenvolvido pelo time visando à segurança do cliente;

  • Haverá impacto positivo no trânsito: menos carros nas ruas, menos trânsito. Já foi comprovado que uma boa parte de donos de automóveis os mantém até 95% do tempo dentro de suas garagens, representando um enorme desperdício de dinheiro e espaço. Em um estudo realizado na Europa, cada carro compartilhado nas ruas é responsável por tirar outros 10 de circulação. Além de oferecer economia e privacidade, nossa missão junto à comunidade também é ajudar a resolver o grande problema que temos com o trânsito em nossas cidades.

Agradecimentos: Simone Barros

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