Claudia Pamplona: Revista do Villa lança o Prêmio "Mulheres Diamante"

A Revista do Villa, em parceria com a empresária Leila Kirk, lança o prêmio Mulheres Diamante. Leila vem se dedicando nos últimos 12 anos ao desafio de atender o público feminino, neste caso, através da marca Salinas (franquia Forum de Ipanema).

“As mulheres que realmente atingiram a sua maturidade; sabem o que querem, conhecem seu corpo, tem identidade, são exigentes desde o produto até a abordagem na venda. Mas precisamos investir nelas pois definem a viabilidade de muitos negócios”, diz a empresária Leila Kirk.

Empresária Leila Kirk

A Revista decidiu homenagear estas mulheres porque nossa equipe entendeu que é mais que merecido e importante o seu papel sócio-cultural, independente da imagem física que estas pessoas fizeram ao longo dos anos.

“Mulheres Diamante” são atemporais e usam a maturidade a seu favor. Sua inteligência e sabedoria são de magnitude inexplicável. Conseguem conviver com a realidade, transcender o tempo, ajudar ao próximo e cuidar da imagem com recursos e truques que somente a experiência pode trazer.

Cada vez mais a indústria da beleza promove esteriótipos, nem sempre com bom senso, mas imprimindo um senso-comum que não corresponde à realidade e a especificidade de vida de cada um ou melhor, neste caso, de cada uma. Tudo isto afeta muito a saúde de muitas mulheres, que ficam ansiosas e decepcionadas por não conseguir participar deste grupo que para elas é inatingível e cada vez mais distante com o passar do tempo.

Todos esses fatores podem impactar de forma muito negativa na auto-estima, na sua saúde física e mental. Muitas mulheres sofrem por não saberem administrar a sua própria maturidade.

Ao contrário do senso-comum, que normalmente remetem a idade, existem mulheres que conseguem fazer do tempo um instrumento para lapidar o seu corpo e a alma. Tornando-as surpreendentes, instigantes, elegantes; atraentes e por fim encantadoras.

Este conjunto de valores podem ser multiplicadores de sucesso para muitas outras mulheres, mais jovens inclusive e menos favorecidas economicamente. E foi pensando nisso tudo que a Revista do Villa elegeu criteriosamente seis mulheres para receber o prêmio “Mulheres Diamante”.

A premiação será realizada durante o mês de dezembro na loja Salinas do Forum de Ipanema, onde será oferecido às eleitas um presente da loja e registrada através de uma fotografia a participação na campanha.

E, é com muita honra que Revista do Villa apresenta a primeira Galeria de fotos do prêmio “Mulheres Diamante”.

Prêmio Mulheres Diamante/2021

Realização: Revista do Villa

Produção: Rodolfo Abreu
Parceria: Leila Kirk

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